I get it. It’s a tough market right now. We all find that our numbers are down and people are reluctant to spend money.
It’s a time when we all would love to see a great new approach that gives us a way to get business back on track.
There has been an amazing increase in the number of people who contact me to connect on LinkedIn. Apparently a large number of people have been reading my articles and listening to our podcasts and feel that it would be great to connect to follow and talk. That is great. I sincerely like that…
But then….
I get the next email, sometimes within seconds that offers me a great new marketing approach. Something that has achieved many times returns for major clients…if only I pay them thousands to have them walk me through it.
No.
Not cool.
If your marketing campaign approach is so great then why should I pay you up front? Surely since it is so amazingly awesome and successful you’d be wanting to share in my new success…maybe even in the margheritas on a beach once we celebrate our incredible achievements. Doesn’t a fixed price at the outset suggest that you either haven’t fully worked the maths of this terrific investment…
Or maybe you don’t believe in it either.
I understand that you are looking for a way to boost your business. You may even have been genuine when you wanted to connect. You just aren’t going to get me to buy into your new funnel or chain or whatever just because of that connection. That’s not how this works.
Demonstrate that you share in the success or failure of your approach. Show some faith in what you do instead of just asking for money.
Then, maybe, we can talk.
